1. Identify key accounts
It may seem as simple as identifying a unique customer profile, but identifying the key accounts that you will be pursuing involves much scrutiny.
2. Engage buyers everywhere
Use content in channels to reach your accounts where they spend most of their time
3. Deliver connected engagements
Finding key account contacts is one thing, but ensuring that you’re providing engaging, valuable content is crucial.
4. Nurture customer relationships
What type of content does your key accounts value? What can really move the needle with them?